Perfect Measurements - 36-24-36

The specific requirements a model has to meet are set by the modeling agencies or the respective client. There are certain criteria that are generally required regardless of which agency has signed the model or who ultimately booked her. Accordingly, certain measurements are expected in the fashion industry, and every model has to stick to them, since otherwise she wouldn't fit into the tailor-made clothing of the fashion designer . The designers dictate the measurements and the model has to match this ideal exactly. Designers make no compromises here. The model has to present the garment to the audience in such a way that the media and the invited guests are convinced there is nothing more beautiful and stylish than these individual pieces, so that they are immediately tempted to buy these gems. But a new generation of models is growing up that makes use of social media. They work various platforms to build their own community and raise their profile. Different media let them reach specific target groups. Target groups who look up to these models as role models and whose lives seem far more interesting than their own.

Whether the models are ultimately suited to this role-model function is another question. Designers have recognized the potential that social media has to offer. Suddenly a model isn't judged and selected by her own body measurements, but by the number of her Instagram followers. Designers couldn't care less about perfect measurements. The more Instagram followers, the better known the model and the greater the attention she draws. The garment itself practically sells itself, because countless pictures are shared and commented on. The designers only have to get the girls to wear the clothes in their posted photos.

Perfect Measurements - The Counter-Trend

The hype around Instagram and co. goes into the next round, and a counter-movement driven purely by feminist reasons has emerged to push back against the obsession with beauty and fitness spread across social media through a flood of pictures and videos. Body shaming, body positivity and sexism are buzzwords for a better body image, more self-acceptance and self-love, words the counter-movement is happy to put to use. More and more women are showing the world their flaws to give other women strength and courage. Because photos don't always show the whole truth. They deceive people and show only what people are meant to see. A perfect body and a perfect face.

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